Investment Overview

A unique mortgage solution for generations becoming locked out of home ownership – the need is NOW!

Owning your own home is the great Australian dream, however for Millennials, the odds are stacked against them:

“For the first time in living memory, young Australians are likely to be financially worse off than their parents, and it’s the fault of the now-extinguished house price boom.

The boom, which saw house prices in Sydney soar 83 per cent in the seven years following 2010, handed a generation of homeowners hundreds of thousands of dollars in real, untaxed gains – a windfall likely to drive a new long-lasting wedge between the rich and poor.” [1]

PropSet is a new concept in the existing residential mortgage broking space that the Directors believe, through the innovative PropSet product, will help address significant issues facing the fifth largest lender in Australia – the so- called ‘Bank of Mum and Dad’.

The Directors believe that PropSet has developed a world first innovative solution for entire generations of people locked out of home ownership. It uses an innovative algorithm protected by an Innovation Patent and does not encumber Mum & Dad’s assets. Your children can buy a home sooner and create their own social and financial future.


The Solution

Through utilising the Propset online facilitation process, young people can enter the home buyers’ market by buying a home for between 60% to 80% of its value. They can start spending their income not on rent but on their very own home – creating wealth for themselves, not someone else. Parents can safely assist without risking their assets as security for their adult child’s property.

A clear exit strategy for the parents is developed so that each party knows where they stand and the parents are not burdened with the security liability of their children’s property for an extended period.

PropSet’s online facilitation process provides a solution from the first enquiry, through to referral to a mortgage broker, and monitors the client’s journey through to when an adult child exits the ‘Bank of Mum and Dad’ from the deal in 5 – 7 years’ time.

Each client is assigned a client manager who manages their journey and is the independent arm’s length contact for both the adult child and parents.

Business strategy

The Directors believe that PropSet is a first of its kind company in Australia that provides an  algorithm backed solution, combined with a complete arm’s length legal framework that actively assists the ‘Bank of Mum and Dad’ and their adult children to work together in a structured, manner to assist them to purchase their first home – whilst also arranging the financing for both parties through PropSet’s list of partner finance providers.

PropSet is essentially a new mortgage broker that specialises in a specific, but what the Directors believe to be a significantly underserved, market segment. Above and beyond the specialisation towards helping people enter into the property market, the key differences of PropSet’s strategy to existing mortgage brokers include:

  • A business model with more recurring revenue opportunities and hence higher margin realisation;
  • A practice that is focussed towards the ‘catch-them-early’ net;
  • Clients locked in for a longer period and not being treated on a transactional basis – rather as a partner in their future growth and aspirations. The Directors believe that the PropSet products address the existing shortfalls that affect the target market.

The Directors believe that PropSet provides a solution that positively substitutes / disrupts the current methods of utilising the ‘Bank of Mum and Dad’.

PropSet will  continue to address housing affordability and access in Australia by rolling out future products.  Two further products post launch of the family product will be:

  1. The Supportive Investor, for those who don’t have family who can help;
  2. A white label product for mortgage brokers to offer.

Investor Highlights

  • Algorithm developed and Innovation Patent registered with IP Australia in June 2017;[1]
  • Trade Mark for PropSet registered with IP Australia in February 2018;[2]
  • Joint Venture with MoneyQuest Carnegie who will provide mortgage broking services on a commission share basis to PropSet;[3]
  • Two future products to roll out post launch for those who don’t have family who can assist. Supportive Investor and White Label Products;
  • First successful customer sales and beta testing completed;
  • Capital raising through enable Funding to rapidly implement demand opportunities.

[1] See

See IP section 2.4.10 of this Offer Document for details

[2] See IP section 2.4.10 of this Offer Document for details

[3] Joint Venture Agreement dated 1 June 2018. Details available upon request.

PropSet Limited

Company Name


Offer Type Offer Closed

Key information

Company Information

  • ACN 627 077 098
  • Company Website
  • Registered office and contact details – 79 Gheringhap St, Geelong VIC 3220
  • Share Registry Automic Pty Ltd

The Team

Paul Ebbels – CEO
The following senior managers report to Paul Ebbels. Paul has 25 years senior management experience as General Management, Managing Director, and Board Chairman Positions in the mortgage Broking, Property Investment and Business Mentoring Industries. Received multiple awards throughout his career. Paul is the founder of PropSet and Director of the company.

Dani Tuturov – COO
Has over 14 years Licensed Real Estate Agent experience in the fast and exciting residential and investment industry. Her responsibilities will be to manage the overall day-to-day operations, which include managing client managers and information flow, end to end.

Justin Obrien – CFO
Justin has over 22 years’ experience providing tax and business advice to a broad range of business and individual clients. He is a director of West Carr & Harvey with strong connections across the region. Justin will manage the CFO role and is a Director of the company.

John Fitzgerald – BDM
John has over 30 years’ experience in Business Development and sits on numerous fundraising boards for charity.  He has numerous connections in the residential property sector.  John will manage the Business Development role and is a Director of the company.


Kim Davie – Independent Mortgage Advisor
Kim is a qualified accredited mortgage broker and will be responsible for the lending side of PropSet’s product. She is accredited with the MFAA and has a Master of Business Administration and a Diploma of Mortgage Broking. She is currently Director of MoneyQuest Homeloans (Carnegie) which has a Joint Venture Agreement with PropSet to provide mortgage lending services on a commission share basis to PropSet.

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Key documents




PropSet Limited Announcement

A message from Paul Ebbels, CEO and Founder of PropSet

Published: 27/02/2019

The release of the Banking Royal Commission this month has recommended changes to the mortgage brokers’ revenue model. This announcement has caused some confusion with PropSet being perceived as a mortgage broker. PropSet is not a mortgage broker and our revenue stream does not rely on commissions paid to mortgage brokers that may be impacted by any of the recommendations of the Banking Royal Commission being adopted in the future.


Unfortunately, this has caused considerable confusion from potential investors and as such we have decided to close our current raise and prepare a new and separate CSF offer in the future with a clear and concise message once the Banking Royal Commission and its implications are fully understood.


The Directors of PropSet believe that the recommendations made by the Banking Royal Commission, if adopted by the Government, will add considerable value to our product, details of which will be included in the new offer document when available.


We apologise for any inconvenience

PropSet Limited named in ‘SMART 100’ Index


PropSet has been named one of Australia’s most innovative products or services, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.

About the Propset

It’s a tale of two Australia’s: older Australians are getting much wealthier, and the young are being left behind. Our Innovation address’ the housing affordability problem for the Y and emerging Z generations; our future leaders of this country.  Home buyer’s purchase a share of a property based on what they can afford and family members buy the balance of the property, any percentage split will work. At the end of either 5-7 years home buyer, scales up the portion they own to exit the family member at an agreed value as set by our Algorithm at the start.

Young people can enter the home buyers’ market by buying a home for 60% of it’s value. They can start spending their income not on rent but their very own home. Creating wealth for themselves and not someone else.

‘This innovation initially came to life when, after 15 years operating my mentoring company. No one was doing anything about addressing housing affordability in this country. Two years ago, I started to build a unique patented Algorithm to address housing affordability. We have developed a structured and favourable package to help Mum & Dad assist their kids buy a home with a clear exit strategy, using our Innovative Algorithm, without affecting Mum & Dad’s assets. The kids can live where they want to live, have their family grow up in the same house, go to the same school. No Landlord.

About the Smart 100

The SMART 100 Index was created by Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.

In 2015, in response to a record volume entries, the program was extended to include the TOP 100 SMART SERVICES and the TOP 100 SMART PRODUCTS, in addition to the SMART 100.

“In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment,” said Anthill founder and Editor-In-Chief James Tuckerman. “Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.

“This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.”

Congratulations PropSet!


A huge ‘Congratulations’ to one of our successful start-up clients, PropSet, who won Startcon’s ‘Pitch for $1 Million’ Regional Victoria Final recently! The win takes CEO Paul Ebbels and COO Dani Tutorov to Sydney to compete in the Grand Final against National and International start-up competitors. PropSet’s unique business model and technology enables a whole generation of first home owners, who are currently locked out of the property market, to buy their first home.

To learn more about PropSet you can contact Paul direct on 0400 083 549 or check out their website

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