Investment Overview

Plane Frameworks has developed an innovative new approach to custom carbon fibre bicycle frame manufacturing that produces high quality single piece frames (Monocoque) efficiently.

Within the larger bicycle market there is a growing manufacturing segment and demand for custom made bicycles. The desire for people to want something unique and personalised is becoming evident in many consumer industries where the mass produced can be seen as mundane and the custom made exciting and desirable.

A custom fit bicycle for your exact body requirements and the specific usage you want from it, with the exact configuration you desire and the look you want, is as close to perfection as you can get. This takes time, consideration and input but is so far away from a standardised, off-the-shelf product that the two are hardly comparable.

The business model they have developed to support expansion is streamlined and designed to have significant benefits to the areas of the sales and distribution channels, which are currently seeing stress, lower margins and specialisation. Great margins for PLANE FRAMEWORKS LTD, the dealer network and a great price for the customer, make the sales proposition and strategy a compelling ‘win-win-win’.

The platform fees

Global Funding Partners Pty Ltd (Trading as Enable Funding) as the licenced intermediary of the raise will paid 8.8% of all funds raised. No other payments from the funds raised will be paid (directly or indirectly) to related parties of the intermediary.

Unconditional cooling-off rights

All retail clients who make an application in response to a CSF offer have an unconditional right to withdraw their application within five business days of making the application. If you wish to withdraw your application please click on the ‘Withdraw an Investment’ button on the top right of this page.

Plane Frameworks Ltd – PLN

Company Name

708

Offer Type
$100,800
Raised

Key information

Company Information

ACN 614 778 531
Company Website www.planeframeworks.com.au
Registered Office 2 / 285 Great Eastern Highway
BURSWOOD Western Australia 6100
Principal Place of Business 2 / 285 Great Eastern Highway
BURSWOOD Western Australia 6100
Share Registry CorpComp Pty Ltd
www.corpcomp.com.au
Auditor Reliance Auditing Services
www.relianceauditing.com.au

The Team

The Board

Matt Andrew – Executive Director

Qualifications: Dip, Fine Art and Design, BA Landscape Architecture, Project management Matt has degrees in Fine Art and Design as well as Landscape Architecture.

Prior to coming into the bicycle industry Matt worked in senior positions in landscape architectural practice for 10 years with a focus primarily in design and construction detailing of hard works and overseeing construction.

Matt has also spent two years as a project manager in the building industry managing multiple complex developments.

The last seven years Matt has been developing and running a successful bicycle design and sales and manufacturing company Flying Machine. This company was born out of a desire to fill an apparent niche in the bicycle market for great looking high quality bicycles. A spirit, which is now evolving and being carried forward into this new entity with, aims of greater scale and expansion.

With a persistent vision of how things should be made better Matt spends a lot of time lying awake at night looking at questions, both big picture and in minute detail. He has always loved design and making; these loves combined with a passion for the beauty, simplicity and complexity of the bicycle are what drives him forward.

Matt has a passion for solving complex problems with a never give up attitude and a tireless work ethic.

Tim Andrew – Non Executive Director

Qualifications: Tim graduated with a Bachelor of Business degree from Edith Cowan University. He is a member of the Institute of Chartered Accountants Australia and a Graduate Member of the Institute of Company Directors, Australia. In 2013, he completed the executive leadership program, “Leading Across Boundaries” at Oxford University.

Returning to Perth after 22 years overseas, Tim has been Global Head in Equities, Equity Capital Markets, M&A and Research at global investment banks, such as Deutsche Bank and Standard Chartered Bank. While based in Hong Kong for the majority of that time, he spent 6 years in New York, with stints in Sydney and Tokyo.

Tim’s previous role was Global Head, Mergers & Acquisitions Equity Advisory for Standard Chartered Bank, based in Hong Kong. He joined SCB in 2010 as Global Head of Cash Equities, a business that spanned all geographies and the leadership of Equity Capital Markets, Sales, Trading, Risk Management, Corporate Access and Research. Along with access to all the key equity investors globally, Tim was responsible for leading and executing more than 100 equity capital raising

transactions in multiple geographies. He joined SCB after 16 years at Deutsche Bank, where was Co-Head of Cash.

Prior to this, Tim spent 5 years in New York as Co-Head of Cash Equities and Head of Equity Research for North America. Before that he was based in Sydney as Head of Australian Equity Research.

Tim’s first role at Deutsche Bank was based in Hong Kong as a highly rated Energy analyst for Asia, Latin America and Emerging Europe.

Marvin Leong – Non Executive Director

Qualifications: Ba Commerce, Accounting and Taxation Chartered Accountant

Marvin Leong has over 17 years of experience in the accounting and taxation industry and has a wealth of business knowledge. He is currently the principal of Liquid Tax, an organisation which aims to streamline the accounting and taxation functions of its clients through strategic direction.

In addition, in March 2016 Marvin has taken on a CFO role in The Daily Edited, an upcoming Australian fashion brand.

Cycling and researching bikes and components consumes the little spare time he has.

Marvin has both technical expertise and passion for the bicycle industry and general business management.

Personnel

Matt Andrew – Executive Director

Qualifications: Dip, Fine Art and Design, BA Landscape Architecture, Project management Matt has degrees in Fine Art and Design as well as Landscape Architecture.

Sam Froud – Design & Technologies Manager

Qualifications: BA (Industrial Design)

Sam’s role is managing the digital design side of the manufacturing process as well as running the machines required for the various stages of manufacture.

Sam studied Industrial Design at RMIT in Melbourne and spent his first 5 years out of university running a collaborative product design consultancy covering an array of fields from fashion to farming. The consultancy work combining traditional crafting techniques with modern prototyping technologies such as 3D printing.

Sam first came on board with Flying Machine as a consultant 4 years ago but has since moved to Perth to take up a full time position in house with Plane Frameworks. Sam’s skill set is strongly aligned with the brand aspirations, having a passionate interest and knowledge of Road Cycling and all things bicycle science.

Sam is a lover of technology, machinery and high tech materials with a hands on approach to problem solving. Spending a large amount of time tinkering and redesigning for continuous improvement, Sam is meticulous with his workmanship always ensuring things are well thought out and considered, but simplified to the untrained eye.

Away from the studio when not spending countless hours in the saddle of a bike, Sam is exploring the realms of the bicycle industry through the many faces of print and social media.

Key Hire – Business Development Manager

The business development and sales manager to be appointed upon completion of funding will be highly motivated and suitably qualified with previous experience delivering on the requirements of the role.

The position involves the development of the proposed dealer network as well liaison with dealers already signed up and customers, as well as further development and execution of the marketing plan.

Q&A

What is Plane Frameworks?

Plane Frameworks Ltd designs, manufactures, markets and sells custom bicycle frames through the innovative use of materials and processes, with its specialty being custom geometry carbon fibre frames. Plane Frameworks has been developed out of many years of research and development and production of bicycles through several previous brands. The custom carbon fibre frame production that is the cornerstone of the Company has now been developed and refined over seven years.

 How is Plane Frameworks’ manufacturing process different?

The efficiency of the manufacturing process and Plane’s low-cost structure allows Plane to implement a pricing strategy that means a fully customised frame is comparable to that of a medium-to high-end off-the-shelf alternative, however better fitting for the cyclist with their own flare in colouring, styling and customisation of parts.

 What is Plane Frameworks’ vision and mission?

Plane Frameworks aims to be a highlight in the reinvention of Australian manufacturing, bringing an innovative, high tech and profitable business back onshore. Plane Frameworks’ long-term goals are to become a powerhouse in bike frame manufacturing, providing a highly desirable and cutting edge product sought after by both professional and for those who see riding is an intimate part of their lifestyle.

Pitch deck for Plane Frameworks Ltd – PLN

No Pitchdeck found yet for this Opportunity.

Videos

PLANE FRAMEWORKS Ltd Trailer Video
PLANE FRAMEWORKS Ltd Flagship Video

Photos

Key documents

PLN - Offer Document

Published:

Plane Frameworks Limited Offer Document

PLN - Company Constitution

Published: 13/09/2016

Plane Frameworks Limited Company Constitution

PLN - Directors Declaration

Published:

Plane Frameworks Limited Directors Declaration

Announcements

International Deals for PLANE FRAMEWORKS LTD

Published: 13/04/2017
T3 Bicycle Singapore
T3 Bicycle (T3) is the premium dealer Plane Frameworks Ltd has been targeting and is very excited to have them on board as their first International dealer.
T3 Bicycle is one of Singapore’s premier bike shops that focuses on high-end custom products and offers a carefully selected range of quality brands, both well known and niche.
T3 Bicycle uses the certified Retul bike fitting system, which has a very strong customer-centric philosophy and works hard to deliver a high level of service, especially for those that are seeking something unique or exotic.As well as a great physical location, T3 also has a significant online presence with both social media and an extensive mailing list.Similarly to many large cities around the world, Singapore is experiencing strong growth in cycling popularity and with a high percentage of individuals that have a high disposable income. This makes it an ideal distribution location for Plane Frameworks’ product.T3 are very upbeat about adding Plane Frameworks to their range and have ordered two sample frame sets to display in their shop.  Check out the T3  website
Blacksmith Cycle Toronto

Blacksmith Cycle Toronto (Blacksmith) is a specialist bike dealer who in their own words; “We are not a normal bike shop, sorry. Yes, we technically sell bikes, but what we really do is design and execute complicated machinery, a bicycle to a customer’s exact needs, right down to the finest detail.”

Blacksmith has seen strong growth over the last couple of years, they have built a loyal following from customers in Canada and the United States.

The range of products carried by Blacksmith is what you would call exclusively high end. They are looking forward to adding Plane Frameworks to their portfolio as it will enable them the additional flexibility with custom geometry, carbon fibre frames.

The showroom sample that Blacksmith has ordered is an ‘Adventure’ style road bike, this segment rapidly growing in popularity and one not typically covered by other custom carbon frame builders.

As well as providing the fitting services, which is the key to Plane’s frame manufacturing, Blacksmith Cycle is a great bunch of guys that Plane is looking forward to working with.

Velo 6

The Custom Bicycle Movement is an organisation in Hong Kong that specialises in getting local customers moving on some of the biggest names in the custom bicycle world and Plane Frameworks is now a member of their stable.  The Custom Bicycle Movement

Velo 6 is a boutique bike shop, Café and cycling art gallery conveniently located in Central Hong Kong and as well as being a retailer, they also organise rides and social events for the cycling community.

The Custom Bicycle Movement works from within Velo 6, it is their high-end arm. Fittings for custom bikes are done by an external fit studio, Friday Bike Fit.

PLANE FRAMEWORKS LTD attracting strong industry recognition as it embarks on global expansion

Published: 26/06/2017

Plane Frameworks Ltd (ASSOB: PLN) continues to expand globally with the announcement of its first UK partnership with Addicted Bikes. This is an important step in Plane Frameworks’ global expansion strategy.

Addicted Bikes are a high-end UK outfit that specialises in highly customised and customer-focused outcomes. They see themselves as more of a concierge service than a bike shop. 

In their words:  “Addicted isn’t just a brand for us, it’s a way of life, we have a passion for design and cycling which drives us to create unique cycles that are much more than just machines”.

To date, Addicted has customised mostly off-the-shelf frame sets and added a raft of stylish personal touches. They are excited to add a full custom geometry carbon frameset to their portfolio and take customisation to a deeper level. 
 
In addition to their own bike builds, Addicted have a network of high-end cycling shops and they have proposed to act as a distributor for Plane Frameworks Ltd, which would give Plane Frameworks Ltd coverage for the entire UK.

Details for this arrangement are being finalised.

Hot Off the Press

Plane Frameworks Ltd has been featured in Cycle EXIF. Based in Sydney with a key focus on the custom-bike scene, they have a strong following across multiple platforms to a dedicated global audience….read the article

And once again, they are also featured in BikeRumour. This article talks about how their frames have evolved with their unique custom carbon process.

It’s great to see Plane Frameworks Ltd’s strong recognition from the bike industry.

 

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Georgeihring
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Looks like great new technology!